The brief here was to create a film noir look for a dark and atmospheric murder mystery game called "Knee Deep". I took inspiration from old neon diner signage to give it a vintage American look.
4 call-outs like the one above were created, all highlighting features of the game. Each call-out had a unique sign design but kept to the same theme for consistency. This project was completed using Cinema 4D with minor post work in After Effects for atmospherics. I used C4D's physical renderer to achieve a vibrant yet dark and predominantly silhouetted look devoid of detail not defined by the neon lighting.